:root{--accent: #DFFE68;--accent-hover: #C8E85C;--black: #1a1a1a;--gray: #4a4a4a;--muted: #6b6b6b;--light-gray: #f5f5f5;--green: #10B981;--orange: #F59E0B;--red: #EF4444;--blue: #3B82F6;--purple: #8B5CF6}*{margin:0;padding:0;box-sizing:border-box}body{font-family:Inter,-apple-system,BlinkMacSystemFont,system-ui,sans-serif;background-color:var(--light-gray);color:var(--black);line-height:1.6}.header{border-bottom:2px solid var(--black);padding:.75rem 1.5rem;background:#fff;position:sticky;top:0;z-index:50}.header-inner{max-width:1200px;margin:0 auto;display:flex;justify-content:space-between;align-items:center}.logo img{height:28px;width:auto}.nav{display:flex;align-items:center;gap:.25rem}.nav a{padding:.5rem 1rem;color:var(--gray);text-decoration:none;font-size:.9rem;font-weight:500;border-radius:6px;transition:all .15s}.nav a:hover{color:var(--black);background:var(--light-gray)}.nav-cta{margin-left:.5rem;padding:.5rem 1rem!important;background:var(--black)!important;color:#fff!important;border-radius:6px;font-weight:600!important}@media(max-width:768px){.nav{display:none}}.hero{background:#fff;border-bottom:2px solid var(--black);padding:3rem 2rem}.hero-content{max-width:1200px;margin:0 auto}.prepared-for{display:inline-flex;align-items:center;gap:.75rem;margin-bottom:1.5rem;padding:.5rem 1rem;background:var(--light-gray);border:2px solid var(--black);border-radius:8px;font-size:.9rem;font-weight:600}.prepared-for img{width:24px;height:24px;border-radius:4px}h1{font-size:2.5rem;font-weight:800;letter-spacing:-.02em;line-height:1.1;margin-bottom:1rem}.hero-subtitle{font-size:1.1rem;color:var(--gray);max-width:700px}.stats-bar{background:#fff;border-bottom:2px solid var(--black);padding:1.5rem 2rem}.stats-grid{max-width:1200px;margin:0 auto;display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem}.stat-card{text-align:center;padding:1rem;background:var(--light-gray);border:2px solid var(--black);border-radius:12px;box-shadow:3px 3px 0 0 var(--black)}.stat-value{font-size:1.75rem;font-weight:800;color:var(--black)}.stat-label{font-size:.8rem;color:var(--muted);font-weight:500;margin-top:.25rem}@media(max-width:768px){.stats-grid{grid-template-columns:repeat(2,1fr)}}.main{max-width:1200px;margin:0 auto;padding:2rem}.section{background:#fff;border:2px solid var(--black);border-radius:16px;box-shadow:4px 4px 0 0 var(--black);margin-bottom:2rem;overflow:hidden}.section-header{padding:1.25rem 1.5rem;border-bottom:2px solid var(--black);background:var(--light-gray)}.section-title{font-size:1.25rem;font-weight:700}.section-body{padding:1.5rem}.funnel-row{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;padding:1rem 0;border-bottom:1px solid #eee}.funnel-row:last-child{border-bottom:none}.funnel-stage{font-weight:600}.funnel-arrow{color:var(--muted);padding:0 1rem}.funnel-value{text-align:right;font-weight:700;font-size:1.1rem}.funnel-value.highlight{color:var(--green);font-size:1.25rem}.keyword-table{width:100%;border-collapse:collapse}.keyword-table th,.keyword-table td{padding:.75rem 1rem;text-align:left;border-bottom:1px solid #eee}.keyword-table th{font-size:.75rem;text-transform:uppercase;color:var(--muted);font-weight:600}.keyword-table tr:last-child td{border-bottom:none}.cpc-badge{display:inline-block;padding:.25rem .5rem;background:var(--accent);border:1px solid var(--black);border-radius:4px;font-weight:600;font-size:.85rem}.why-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1.5rem}.why-card{padding:1.25rem;background:var(--light-gray);border:2px solid var(--black);border-radius:12px}.why-card h4{font-size:1rem;font-weight:700;margin-bottom:.5rem}.why-card p{font-size:.9rem;color:var(--gray)}@media(max-width:768px){.why-grid{grid-template-columns:1fr}}.cta-section{background:var(--accent);border:2px solid var(--black);border-radius:16px;box-shadow:6px 6px 0 0 var(--black);padding:2.5rem;text-align:center;margin-top:2rem}.cta-section h2{font-size:1.75rem;font-weight:800;margin-bottom:.75rem}.cta-section p{color:var(--gray);margin-bottom:1.5rem;max-width:500px;margin-left:auto;margin-right:auto}.cta-btn{display:inline-block;padding:1rem 2rem;background:var(--black);color:#fff;text-decoration:none;font-weight:700;border-radius:8px;transition:all .2s}.cta-btn:hover{transform:translate(-2px,-2px);box-shadow:4px 4px 0 0 var(--black)}.footer{border-top:2px solid var(--black);background:var(--black);padding:3rem 2rem;margin-top:3rem}.footer-inner{max-width:1200px;margin:0 auto;display:flex;justify-content:space-between;align-items:center}.footer-brand img{height:24px;filter:brightness(0) invert(1)}.footer-links{display:flex;gap:2rem}.footer-links a{color:#999;text-decoration:none;font-size:.9rem}.footer-links a:hover{color:#fff}.competitor-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1rem}.competitor-card{padding:1rem;background:var(--light-gray);border:2px solid var(--black);border-radius:8px}.competitor-name{font-weight:700;margin-bottom:.5rem}.competitor-weakness{font-size:.85rem;color:var(--gray)}.econ-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem}.econ-card{text-align:center;padding:1.25rem;background:var(--light-gray);border:2px solid var(--black);border-radius:12px}.econ-value{font-size:1.5rem;font-weight:800;color:var(--green)}.econ-label{font-size:.8rem;color:var(--muted);margin-top:.25rem}