LinkedIn CPL
$300-$600
Marketing personas
Content CPL
$200-$350
Industry benchmarks, guides
Demo CPL
$700-$1,000
Bottom-funnel
Why MarTech/SalesTech Is Competitive
Marketing and sales professionals are among the most targeted audiences on LinkedIn. Every MarTech vendor is competing for the same CMOs, VPs of Marketing, and RevOps leaders. This drives up CPLs but also means these audiences are highly engaged with content.
Key insight: MarTech buyers are sophisticated about marketing tactics—they'll recognize lazy campaigns immediately. Original research, unique data, and contrarian takes outperform generic "best practices" content.
Benchmarks by Campaign Type
| Campaign Type | CPL Range | Best Performing |
|---|---|---|
| Original Research/Benchmarks | Industry benchmark reports | |
| Marketing Persona Lead Gen | CMO, VP Marketing targeting | |
| Demo Requests | Retargeting + competitor |
42 Agency Insight: MarTech buyers are skeptical of vendors selling "AI-powered" everything. Focus on specific use cases and measurable outcomes rather than technology buzzwords. "Reduce time-to-insight by 60%" beats "AI-powered analytics platform."
Recommended Targeting
| Audience | Job Titles | Company Size |
|---|---|---|
| Marketing Leadership | CMO, VP Marketing, Director Demand Gen | 200+ employees |
| Revenue Operations | RevOps Director, VP Revenue, Sales Ops Manager | 100+ employees |
| Sales Leadership | CRO, VP Sales, Director Sales Enablement | 50+ employees |
Get the MarTech & SalesTech Playbook
Complete targeting specs and content differentiation strategies.