42 Agency
42 / INTEL

B2B GTM intelligence, in the open.

The research, benchmarks, playbooks, and tools we use to run demand gen for B2B SaaS — published for everyone, not gated behind a sales call.

The library

Four ways in

Everything here is one of four things. Pick the job you're doing.

01

Research

What's actually happening in a category — neutral, sourced, citable.

All research →
02

Benchmarks

What good looks like — real B2B paid-media & funnel numbers.

All benchmarks →
03

Playbooks

How we actually run it — step-by-step, no fluff.

All playbooks →
42/ Newsletter — Weekly B2B marketing insights