Templates, frameworks, and tools we use with our clients. No fluff, no theory—just what works.
42-point diagnostic covering data hygiene, lifecycle management, lead scoring, attribution, and more. Get a personalized health score and recommendations.
Take Assessment CalculatorInput your LinkedIn & Google Ads metrics. See how you compare to 87 B2B campaigns with instant ratings and shareable results.
Try Calculator HubBrowse all our diagnostic tools: HubSpot health check, paid media audit templates, benchmark calculator, and more.
View AllScore your enterprise go-to-market across BUILD, ACTIVATE, and MEASURE. Find your weakest link and get specific recommendations.
Take Assessment ToolkitComplete ABM resource kit: Account Scoring Template, 30-Day Tier 1 Calendar, and the full GTM System Audit framework.
Get Templates10-sheet comprehensive audit workbook covering properties, objects, workflows, reporting, and admin setup. Includes evaluation criteria and action plans.
Get Template TemplateComplete funnel operations framework: demographic + behavioral scoring, lead sources, campaign architecture, lifecycle stages, and DQ reasons.
Get Workbook TemplateComplete integration checklist: field mapping, sync direction rules, lifecycle alignment, and common sync error troubleshooting.
Get Checklist9-sheet audit workbook with B2B benchmarks, red flags, and 42 Agency POV. Conversion tracking, keywords, bidding, ad copy, and recommendations.
Get Template Template9-sheet audit workbook with B2B benchmarks, red flags, and 42 Agency POV. Audience strategy, creative performance, lead gen forms, and recommendations.
Get Template Template9-sheet audit workbook with B2B benchmarks, red flags, and 42 Agency POV. Pixel/CAPI, audience strategy, creative analysis, and recommendations.
Get Template TemplateComplete targeting checklist: audience sizing thresholds, job title strategy, company list uploads, and exclusion rules for B2B campaigns.
Get Checklist ToolkitComplete ABM campaign planning template: account tiering, play design by tier, channel mix, and KPI measurement framework.
Get TemplateReal CPL, CPM, and ROAS data from 87 B2B clients across 14 industries. $5M+ ad spend analyzed. LinkedIn, Google, Meta benchmarks by industry and segment.
View BenchmarksInMail with gift cards: 60-70% lower CPL ($400-600 vs $1,500+). Open rates, response rates, and best practices by industry.
View Benchmarks ChannelMeta for B2B: Retargeting CPL $50-$150, ROAS 300-500%. When to use Facebook/Instagram vs LinkedIn for B2B.
View BenchmarksEnter your ICP, get real-time audience size and CPM/CPC estimates. Calculate your recommended monthly budget.
Calculate Budget CalculatorEnter your product or service, get AI-generated keywords with real search volumes and CPCs. Calculate your Search Ads budget.
Calculate Budget Free ToolFilter 623K+ B2B companies by industry, country, and size. Get random samples for LinkedIn Matched Audiences with CSV export.
Build Sample Free ToolPaste company names and get their Website + LinkedIn URLs instantly. Perfect for enriching account lists and building matched audiences.
Resolve Companies CalculatorCalculate your InMail campaign ROI with and without gift card incentives. Compare CPL, response rates, and true cost per meeting.
Calculate ROI CalculatorPlan your B2B Meta Ads budget by campaign type. Get reach estimates, CPL projections, and budget tiers for awareness, lead gen, or retargeting.
Plan Budget HubBrowse all our tools for building LinkedIn audiences, enriching company data, and accelerating B2B campaigns.
View All ToolsTurn dead deals into pipeline gold. Timing triggers, messaging sequences, and re-engagement tactics for closed-lost opportunities.
Download Playbook MOPSBuild an ICP-based scoring model that predicts conversion. ICP fit + engagement scoring with MQL threshold calibration.
Download Framework DatabaseWake up your cold leads. Segmentation strategies, messaging frameworks, and automation workflows for database revival.
Download Playbook ABMIdentify and act on buying intent. First-party, second-party, and third-party intent data strategies that actually work.
Download Playbook ABMBuild complete account data. Account enrichment, contact acquisition, and data hygiene for target account programs.
Download Playbook HubBrowse all B2B marketing and sales playbooks. Lead scoring, intent signals, ABM enrichment, and database revival frameworks.
View All PlaybooksWe're a B2B performance marketing agency specializing in enterprise GTM, demand gen, and measurement.
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