Free B2B marketing tools, templates, and intel

MOPS Funnel Workbook

Complete funnel operations framework: demographic + behavioral scoring, lead sources, campaign architecture, lifecycle stages, and DQ reasons.

7 sheets Excel

Get Workbook Template

HubSpot ↔ Salesforce Integration

Complete integration checklist: field mapping, sync direction rules, lifecycle alignment, and common sync error troubleshooting.

Checklist Google Doc

Get Checklist

Paid Media

Template

Google Ads Audit Template

9-sheet audit workbook with B2B benchmarks, red flags, and 42 Agency POV. Conversion tracking, keywords, bidding, ad copy, and recommendations.

9 sheets Excel

LinkedIn Ads Audit Template

9-sheet audit workbook with B2B benchmarks, red flags, and 42 Agency POV. Audience strategy, creative performance, lead gen forms, and recommendations.

9 sheets Excel

Meta Ads Audit Template

9-sheet audit workbook with B2B benchmarks, red flags, and 42 Agency POV. Pixel/CAPI, audience strategy, creative analysis, and recommendations.

9 sheets Excel

Calculate Budget Calculator

LinkedIn Ads Targeting Checklist

Complete targeting checklist: audience sizing thresholds, job title strategy, company list uploads, and exclusion rules for B2B campaigns.

Checklist Google Sheet

Get Checklist Toolkit

ABM Campaign Planner

Complete ABM campaign planning template: account tiering, play design by tier, channel mix, and KPI measurement framework.

4 tabs Google Sheet

Get Template

B2B Benchmarks

Data

B2B Paid Media Benchmarks 2026

Real CPL, CPM, and ROAS data from 87 B2B clients across 14 industries. $5M+ ad spend analyzed. LinkedIn, Google, Meta benchmarks by industry and segment.

14 industries 87 clients

View Benchmarks

$300
CPL

Tactic

LinkedIn InMail Benchmarks

InMail with gift cards: 60-70% lower CPL ($400-600 vs $1,500+). Open rates, response rates, and best practices by industry.

InMail Templates

View Benchmarks Channel

B2B Meta Ads Benchmarks

Meta for B2B: Retargeting CPL $50-$150, ROAS 300-500%. When to use Facebook/Instagram vs LinkedIn for B2B.

Meta Strategy

View Benchmarks Data

B2B Email Marketing Benchmarks

Open rates, CTR, and reply rates by email type. Newsletter, nurture, outbound, and transactional benchmarks for 2026.

Email 6 types

View Benchmarks Data

Sales Cycle Benchmarks by ACV

Average sales cycle length by deal size. From SMB ($10K ACV) to Enterprise ($500K+) with conversion rates by stage.

By ACV 5 tiers

View Benchmarks

AI Tools

Calculator

LinkedIn Ads Budget Calculator

Enter your ICP, get real-time audience size and CPM/CPC estimates. Calculate your recommended monthly budget.

2 minutes Live Data

Google Ads Budget Calculator

Enter your product or service, get AI-generated keywords with real search volumes and CPCs. Calculate your Search Ads budget.

2 minutes Keyword Research

Calculate Budget Free Tool

B2B Company Sample Builder

Filter 623K+ B2B companies by industry, country, and size. Get random samples for LinkedIn Matched Audiences with CSV export.

623K+ Companies CSV Export

Build Sample Free Tool

Company Name to LinkedIn

Paste company names and get their Website + LinkedIn URLs instantly. Perfect for enriching account lists and building matched audiences.

Instant Match CSV Export

Resolve Companies Calculator

LinkedIn InMail ROI Calculator

Calculate your InMail campaign ROI with and without gift card incentives. Compare CPL, response rates, and true cost per meeting.

2 minutes ROI Analysis

Calculate ROI Calculator

Meta Ads Budget Calculator

Plan your B2B Meta Ads budget by campaign type. Get reach estimates, CPL projections, and budget tiers for awareness, lead gen, or retargeting.

2 minutes Budget Tiers

Plan Budget Hub

All Tools

Browse all our tools for building LinkedIn audiences, enriching company data, and accelerating B2B campaigns.

6+ tools

View All Tools

Playbooks

Revenue

Closed Lost Revival Playbook

Turn dead deals into pipeline gold. Timing triggers, messaging sequences, and re-engagement tactics for closed-lost opportunities.

Download Framework Database

Download Playbook MOPS

Lead Scoring Framework Builder

Build an ICP-based scoring model that predicts conversion. ICP fit + engagement scoring with MQL threshold calibration.

Framework PDF

Lead Re-Engagement Playbook

Wake up your cold leads. Segmentation strategies, messaging frameworks, and automation workflows for database revival.

Download Playbook ABM

Intent Signals Playbook

Identify and act on buying intent. First-party, second-party, and third-party intent data strategies that actually work.

Download Playbook ABM

ABM Enrichment Playbook

Build complete account data. Account enrichment, contact acquisition, and data hygiene for target account programs.

Download Playbook Events

Event Follow-Up Playbook

Convert event leads to pipeline. Lead segmentation, timing cadences, and multi-channel sequences for conferences and webinars.

Download Playbook Webinar

Webinar Promotion Playbook

Fill your webinars with qualified attendees. 6-week promotion timeline, multi-channel cadences, and registration optimization.

2 platforms Decision matrix

Download Playbook MOPS

HubSpot Setup Checklist

4-week HubSpot implementation guide. Week-by-week checklist covering properties, lifecycle stages, scoring, and integrations.

Checklist 4 weeks

Download Checklist Meta

Meta CAPI Setup Guide

Implement Conversions API for B2B. Server-side tracking, deduplication, event matching, and HubSpot/Salesforce integration.

Guide Technical

Download Guide Hub

All Playbooks

Browse all B2B marketing and sales playbooks. Lead scoring, intent signals, ABM enrichment, and database revival frameworks.

14 playbooks

View All Playbooks

Platform Comparisons

Comparison

LinkedIn Ads vs Google Ads

When to use LinkedIn vs Google for B2B. 42's take: start with Google for bottom-funnel, add LinkedIn once you've maxed search intent.

3 platforms Feature matrix

HubSpot vs Marketo vs Pardot

Marketing automation comparison. 42's verdict: HubSpot for 90% of B2B, Marketo for true enterprise. Pardot? Never - we actively migrate clients off it.

3 platforms ABM decision guide

6sense vs Demandbase vs RollWorks

ABM platform comparison. 42's take: Skip monolithic ABM platforms - assemble best-of-breed stack with Clay + intent data.

3 platforms Data providers

ZoomInfo vs Apollo vs Clearbit

B2B data provider comparison. 42's verdict: Apollo for startup budgets, ZoomInfo only if you need enterprise scale, Clearbit for enrichment-only.

3 platforms Outbound tools

Outreach vs Salesloft vs Apollo

Sales engagement platform comparison. 42's take: Apollo for all-in-one under $50K ARR, Outreach/Salesloft when you need enterprise integrations.

Bombora vs 6sense Intent Data

B2B intent data comparison. 42's verdict: Bombora for pure intent signal, 6sense bundles intent with bloated ABM platform.

2 platforms Intent data

2 channels Outbound guide

LinkedIn InMail vs Cold Email

Outbound channel comparison. 42's take: Cold email for volume, InMail for C-suite and high-ACV deals. Don't use sponsored InMail.

HubSpot vs Salesforce for Startups

CRM decision for early-stage. 42's verdict: HubSpot until Series B, then migrate to Salesforce only if you're selling enterprise.

2 platforms CRM decision