Topical Content CPL
$130-$180
EU AI Act, GDPR guides
ICP-Qualified CPL
$280-$400
Enterprise privacy officers
Avg. Deal Size
$80K+
Enterprise contracts
Why Privacy & Security Performs Well
Privacy and security software benefits from regulatory tailwinds. New legislation (EU AI Act, state privacy laws, SEC cyber rules) creates urgency that generic B2B campaigns lack. Topical content tied to specific regulations consistently outperforms evergreen material.
Key success factor: Timing campaigns around regulatory deadlines. A "CPRA Compliance Checklist" released 90 days before enforcement outperforms the same content 6 months later by 3-4x on CPL.
LinkedIn Benchmarks by Campaign Type
| Campaign Type | CPL Range | Best Performing |
|---|---|---|
| Topical Content (Regulatory) | EU AI Act Guide, State Privacy Law Tracker | |
| ICP-Qualified Lead Gen | Chief Privacy Officer targeting | |
| Demo Requests | Bottom-funnel retargeting | |
| InMail (Security Executives) | CISO, VP Security outreach |
42 Agency Insight: Privacy and security buyers are highly skeptical of vendor content. Position thought leadership around the regulation, not your product. "What the EU AI Act Means for Your Data Strategy" works; "How [Product] Helps with EU AI Act Compliance" doesn't.
Recommended Targeting
| Audience | Job Titles | Company Size |
|---|---|---|
| Privacy Leaders | Chief Privacy Officer, DPO, Privacy Counsel | 1000+ employees |
| Security Executives | CISO, VP Security, Security Director | 500+ employees |
| Compliance Teams | Compliance Manager, GRC Analyst, Risk Manager | All sizes |
Get the Privacy & Security Playbook
Complete targeting specs, ad copy templates, and campaign timing strategies.