LinkedIn CPL
$300-$500
IT decision makers
Google Search CPL
$200-$400
Service terms
Avg. Deal Size
$30K-$100K
Annual contracts
UCaaS and telecom see efficient CPLs because IT decision makers are well-defined on LinkedIn and actively search for solutions on Google. The market is mature with established buying patterns, making both channels effective.
Key insight: TCO (Total Cost of Ownership) calculators and ROI tools drive high engagement. IT buyers want to build a business case—give them the tools to do it.
Benchmarks by Channel
| Channel | Metric | Range |
|---|---|---|
| LinkedIn (IT Decision Makers) | CPL | |
| Google Search (Service Terms) | CPL | |
| Google Search | CPC |
42 Agency Insight: UCaaS buyers care about reliability and support above all else. Uptime SLAs, support response times, and migration assistance messaging outperform feature comparisons. "99.999% uptime with 24/7 support" converts better than "AI-powered call routing."
Recommended Targeting
| Audience | Job Titles | Company Size |
|---|---|---|
| IT Leadership | CIO, VP IT, IT Director | 200+ employees |
| Telecom/Network | Telecom Manager, Network Manager, Unified Comms Manager | 100+ employees |
| Operations | COO, VP Operations, Facilities Director | 500+ employees |
Get the UCaaS & Telecom Playbook
Complete targeting specs and TCO messaging strategies.