Free Template
LinkedIn Ads Targeting Checklist
The complete checklist for building high-performing LinkedIn audiences. Job titles, company targeting, exclusions, and audience sizing benchmarks.
Download the Checklist
Get the Excel template with targeting criteria, audience sizing benchmarks, and exclusion rules.
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What's Inside
Job Title Targeting
Seniority levels, job functions, and title combinations that actually work for B2B.
Company Targeting
Industry, company size, and account list upload best practices.
Audience Sizing
Minimum audience thresholds by campaign type and budget level.
Exclusion Rules
What to exclude to avoid wasted spend: competitors, existing customers, bad fits.
Template Preview
| Targeting Criteria | Recommended | Notes |
|---|---|---|
| Minimum audience size (Awareness) | 300K+ | Allows for frequency optimization |
| Minimum audience size (Conversion) | 50K+ | Tighter targeting acceptable |
| Job title targeting layers | 2-3 max | Seniority + Function + Title |
| Account list minimum | 1,000 companies | For reliable delivery |
| Contact list minimum | 10,000 emails | 30-50% match rate typical |