Google Ads

Google Ads Audit Template

A 9-sheet audit workbook with B2B benchmarks, red flag indicators, and expert POV on every check. Built from 100+ Google Ads audits.

What's Included (9 Sheets)

Audit SOP

Step-by-step audit process and methodology

Conversion Tracking

Evaluate conversion events, offline imports, attribution

Campaign Structure

Campaign types, naming conventions, organization

Keyword Analysis

Match types, search terms, quality scores

Negative Keywords

Negative keyword lists and placement exclusions

Bidding Strategy

Bid strategies, target CPA/ROAS, budget pacing

Ad Copy & Extensions

RSA performance, extensions, landing pages

Recommendations

Prioritized action items and quick wins

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