LinkedIn Ads Audit Template
A 9-sheet audit workbook with B2B benchmarks, red flag indicators, and expert POV on every check. Built from 100+ LinkedIn Ads audits.
What's Included (9 Sheets)
Audit SOP
Step-by-step audit process and methodology
Campaign Structure
Campaign groups, funnel stages, naming conventions
Audience Analysis
Job titles, company targeting, audience size benchmarks
Creative Performance
Ad format analysis, CTR benchmarks, copy review
Budget & Pacing
Spend distribution, CPM/CPC analysis, pacing issues
Conversion Tracking
Insight Tag setup, conversion events, attribution
Lead Gen Forms
Form completion rates, field analysis, CRM sync
Recommendations
Prioritized action items and quick wins
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Download Excel WorkbookWhen to Use This
- Taking over from an agency — Baseline the account before making changes
- Justifying more budget — Document what's working and what needs investment
- High CPL issues — Diagnose why cost per lead is too high
- Proving ROI to leadership — Build a case with benchmarks and best practices