LinkedIn Ads

LinkedIn Ads Audit Template

A 9-sheet audit workbook with B2B benchmarks, red flag indicators, and expert POV on every check. Built from 100+ LinkedIn Ads audits.

What's Included (9 Sheets)

Audit SOP

Step-by-step audit process and methodology

Campaign Structure

Campaign groups, funnel stages, naming conventions

Audience Analysis

Job titles, company targeting, audience size benchmarks

Creative Performance

Ad format analysis, CTR benchmarks, copy review

Budget & Pacing

Spend distribution, CPM/CPC analysis, pacing issues

Conversion Tracking

Insight Tag setup, conversion events, attribution

Lead Gen Forms

Form completion rates, field analysis, CRM sync

Recommendations

Prioritized action items and quick wins

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