Meta Ads

Meta Ads Audit Template

A 9-sheet audit workbook with B2B benchmarks, red flag indicators, and expert POV on every check. Built from 100+ Meta Ads audits.

What's Included (9 Sheets)

Audit SOP

Step-by-step audit process and methodology

Pixel & CAPI Setup

Pixel health, Conversions API, event configuration

Audience Structure

Custom audiences, lookalikes, retargeting pools

Campaign Structure

Campaign objectives, ad set organization, CBO vs ABO

Creative Analysis

Ad formats, creative fatigue, performance by type

Placement Analysis

Feed vs Stories vs Reels, platform distribution

Budget & Bidding

Budget allocation, bid strategies, pacing issues

Recommendations

Prioritized action items and quick wins

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