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ABM is a System,
Not a Sequence

The 3-layer framework for enterprise GTM. Build your audience, orchestrate activation, and measure what actually matters.

01
BUILD
ICP, segmentation, data, Clay
02
ACTIVATE
Events, outbound, CTV, direct mail
03
MEASURE
Account scoring, holdout tests, lift

Download the Templates

Practical tools you can use today. No fluff.

Layer 3: Measure

Account Scoring Template

The exact scoring model we use with enterprise clients. Weighted signals, decay logic, and stage routing.

  • 5 signal categories with point values
  • Score decay by recency
  • Excel with formulas
Download Template
Layer 2: Activate

Tier 1 30-Day Calendar

Day-by-day orchestration playbook for high-priority accounts. When to run ads, when to send DM, when AE jumps in.

  • 30-day surround sound sequence
  • Channel timing visual
  • Decision tree for day 30
Download Calendar
Interactive Quiz

GTM Maturity Assessment

21-question interactive quiz. Score your maturity across Build, Activate, and Measure. Find your weakest link.

  • Interactive scoring
  • Maturity matrix results
  • Personalized recommendations
Take the Quiz

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Templates, frameworks, and playbooks for enterprise GTM. No spam, just tools.

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