Free Template
ABM Campaign Planning Template
The complete spreadsheet for planning account-based marketing campaigns. Account tiering, play design, channel mix, and measurement frameworks.
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Get the Excel template with account tiering matrix, play templates, budget allocation, and KPI tracking.
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What's Inside
Account Tiering Matrix
Score and tier accounts based on fit, intent, and engagement signals.
Play Templates
Pre-built campaign plays for each tier: 1:1, 1:Few, and 1:Many.
Channel Mix Planner
Budget allocation and channel selection by account tier.
KPI Dashboard
Track account engagement, pipeline influence, and revenue impact.
Template Preview
Account Tiers
Play Library
Channel Mix
KPIs
| Tier | Accounts | Approach | Budget % |
|---|---|---|---|
| Tier 1 | 25-50 | 1:1 personalized | 40% |
| Tier 2 | 100-300 | 1:Few cluster-based | 35% |
| Tier 3 | 500-1000 | 1:Many programmatic | 25% |