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Free Checklist

HubSpot ↔ Salesforce Integration Checklist

The complete checklist for setting up and auditing your HubSpot-Salesforce sync. Field mapping, lifecycle alignment, and sync direction rules.

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Get the Excel template with field mapping, lifecycle alignment, and sync error troubleshooting.

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What's Inside

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Field Mapping Guide

Which fields to sync, sync direction (HubSpot → SF, SF → HubSpot, or bidirectional), and when to use each.

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Lifecycle Stage Alignment

How to map HubSpot lifecycle stages to Salesforce lead status and opportunity stages.

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Common Pitfalls

The integration mistakes that cause data sync failures, duplicate records, and reporting gaps.

Pre-Launch Checklist

What to verify before turning on the sync—and what to monitor after.

Checklist Preview

Pre-Integration Setup

Audit existing HubSpot properties for duplicates and naming conventions
Document Salesforce required fields on Lead and Contact objects
Define lifecycle stage ↔ lead status mapping
Create Salesforce integration user with appropriate permissions

Field Mapping Decisions

Set sync direction for each mapped field
Configure "most recent" vs "prefer Salesforce" conflict resolution
Map owner fields (HubSpot owner ↔ Salesforce owner)
Define inclusion list criteria for selective sync

Post-Launch Validation

Test sync with 5-10 records before full enablement
Monitor sync errors dashboard for 48 hours
Validate lifecycle stage transitions
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