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Free Checklist

HubSpot ↔ Salesforce Integration Checklist

The complete checklist for setting up and auditing your HubSpot-Salesforce sync. Field mapping, lifecycle alignment, and sync direction rules.

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Download the Checklist

Get the Excel template with field mapping, lifecycle alignment, and sync error troubleshooting.

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What's Inside

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Field Mapping Guide

Which fields to sync, sync direction (HubSpot → SF, SF → HubSpot, or bidirectional), and when to use each.

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Lifecycle Stage Alignment

How to map HubSpot lifecycle stages to Salesforce lead status and opportunity stages.

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Common Pitfalls

The integration mistakes that cause data sync failures, duplicate records, and reporting gaps.

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Pre-Launch Checklist

What to verify before turning on the sync—and what to monitor after.

Checklist Preview

Pre-Integration Setup

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Audit existing HubSpot properties for duplicates and naming conventions
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Document Salesforce required fields on Lead and Contact objects
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Define lifecycle stage ↔ lead status mapping
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Create Salesforce integration user with appropriate permissions

Field Mapping Decisions

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Set sync direction for each mapped field
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Configure "most recent" vs "prefer Salesforce" conflict resolution
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Map owner fields (HubSpot owner ↔ Salesforce owner)
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Define inclusion list criteria for selective sync

Post-Launch Validation

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Test sync with 5-10 records before full enablement
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Monitor sync errors dashboard for 48 hours
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Validate lifecycle stage transitions
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