LinkedIn Ads Budget Calculator
Enter your ICP. Get real audience size and CPM/CPC estimates.
1
2
Describe Your Target Audience
Be specific about job titles, seniority, industries, and company sizes.
VP Marketing at SaaS
CHRO at Healthcare
Engineering at Fintech
IT at Fortune 500
Analyzing Your ICP
Parsing targeting criteria...
Unlock Your Full Budget Analysis
Enter your email to see detailed budget recommendations and download the full report.
Your LinkedIn Budget Estimate
-- people in your audience
LinkedIn Pricing Estimates
Real-time estimates based on your audience
Awareness (CPM)
--
--
Lead Gen (CPM)
--
--
Traffic (CPC)
--
--
Video (CPV)
--
--
Budget vs Outcomes
Visual comparison of Test, Growth, and Scale budget tiers.
Awareness: Budget vs Reach
Traffic: Budget vs Clicks
Lead Gen: Budget vs Leads
Video: Budget vs Views
Budget by Campaign Objective
Based on B2B benchmarks. LinkedIn max reach is ~40% of audience per month.
CPM-based
Brand awareness & impressions
CPC-based
Drive website visits
CPM-based
Generate leads with forms
CPV-based
Video views & engagement
Ready to Build & Deploy This Audience?
Use Marvin, our AI-powered LinkedIn Ads Copilot, to build targeting criteria and push directly to your LinkedIn ad account.
Open Marvin