B2B LinkedIn Ads Benchmarks 2026
Real performance data from 87 B2B LinkedIn campaigns. CPL, CTR, CPM, and conversion benchmarks based on $5M+ in managed ad spend across 14 industries.
Average CTR
0.65%
Range: 0.16-0.94%
Average CPM
$60
Range: $22-$92
Average CPC
$10.11
Range: $7.91-$13.71
Average CPL
$276
Range: $207-$345
LinkedIn Ads Performance Rating Scale
| Metric | Poor | Average | Good | Excellent |
|---|---|---|---|---|
| CTR | ||||
| CPM | ||||
| CPC | ||||
| CPL (Lead Gen) | ||||
| Form Completion |
CPL by Industry
| Industry | LinkedIn CPL | Key Insight |
|---|---|---|
| Legal Tech | Role-specific content wins (Paralegal Playbook = $97) | |
| Healthcare Tech | InMail + gift cards reduce CPL 60% | |
| DevOps / Engineering | $100 Amazon GC = 46% open rate | |
| FinTech (SMB) | Exclude 500+ employees to cut CPL 60% | |
| FinTech (Enterprise) | Use content-first strategy at $200-400 CPL | |
| Logistics / Supply Chain | Operations titles respond well | |
| Construction Tech | Lower competition, practical content | |
| Privacy / Security | Regulatory content (EU AI Act) = $130 CPL |
42 Agency Insight: The biggest CPL lever on LinkedIn is company size targeting. Excluding companies over 500 employees can reduce CPL by 60-70% for most B2B products. Only target enterprise if you have a dedicated enterprise sales motion.
Industry-Specific Benchmarks
Deep-dive into LinkedIn Ads performance data for your specific industry:
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These benchmarks are based on real campaign data from 87 B2B clients managed by 42 Agency from 2022-2026. Data comes directly from LinkedIn Campaign Manager exports, not surveys.