LinkedIn Ads Budget Calculator
Enter your ICP. Get real audience size and CPM/CPC estimates.
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Describe Your Target Audience
Be specific about job titles, seniority, industries, and company sizes.
VP Marketing at SaaS CHRO at Healthcare Engineering at Fintech IT at Fortune 500
Analyzing your ICP on LinkedIn...
Parsing targeting criteria...
Your LinkedIn Budget Estimate
-- people in your audience
LinkedIn Pricing Estimates
Real-time estimates based on your audience
Awareness (CPM)
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Lead Gen (CPM)
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Traffic (CPC)
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Video (CPV)
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Budget vs Outcomes
Visual comparison of Test, Growth, and Scale budget tiers.
Awareness: Budget vs Reach
Traffic: Budget vs Clicks
Lead Gen: Budget vs Leads
Video: Budget vs Views
Budget by Campaign Objective
Based on B2B benchmarks. LinkedIn max reach is ~40% of audience per month.
CPM-based Brand awareness & impressions
CPC-based Drive website visits
CPM-based Generate leads with forms
CPV-based Video views & engagement
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