A SaaS marketing agency built around revenue, not channels
Most agencies sell you a channel and send a report. You end up with more activity and the same pipeline. 42 builds and runs the whole revenue system — demand gen, marketing ops, SEO, and creative — as one team, so spend, pipeline, and revenue finally tie together.
The reason most SaaS marketing stalls isn't the channel. It's that nothing is connected.
Channel agencies, plural
One vendor runs ads, another writes content, a freelancer owns the CRM. No one owns whether it adds up to pipeline.
A funnel you can't trust
Lead source is broken, campaign tracking leaks, attribution is a guess. So every budget decision is a guess too.
All in-market, no demand
Everything chases the 5% ready to buy now. Nothing is built for the 95% who'll buy later — so you're always paying the premium.
Capture the 5% in-market today. Build demand with the 95% who aren't.
At any moment, only about 5% of your market is actively buying. Pour everything into them and you win expensive, short-lived demand. We run two motions at once: convert today's buyers efficiently, and make our clients the default name the other 95% reach for when they enter the market.
Sell to the buyer
The person who signs cares about outcomes and risk. Paid, intent capture, and bottom-funnel content built to convert demand that already exists.
Win the champion
The person who recommends you is a practitioner. Content, creative, and SEO that earn their trust long before a deal is on the table.
One team, the whole system
A team-in-a-box of B2B SaaS specialists. The reason it works is that the same people who build your pipeline also own the data underneath it.
Demand Generation
Paid, ABM, and pipeline programs that prove channel fit and create qualified pipeline. Explore demand gen →
Marketing Operations
HubSpot, Salesforce, lead scoring, and funnel instrumentation that make the numbers trustworthy. Explore MOps →
SEO & Content
Search and editorial built to win the champion and compound organic pipeline over time.
Creative
Messaging, design, and ad creative that carry the brand across every motion.
The work shows up in the numbers
Trusted by B2B SaaS teams including Ethyca, ProfitWell, Cin7, Teamwork, Float, Diversio, SharpSpring, Hubdoc, and Knowify.
Start where you are
We meet SaaS companies at one of three stages and build forward from there.
Building Foundations
Instrument the funnel and the tech stack so every downstream decision rests on numbers you can trust.
Ready to Scale
Launch campaigns, prove product and channel fit, and generate qualified pipeline you can repeat.
Scale Up
Compound what works, expand into new channels and segments, and stack revenue quarter over quarter.
A fit if you're
- ✓ A B2B SaaS company that needs a marketing system, not another point vendor
- ✓ Tired of activity reports that never connect to pipeline
- ✓ Ready to invest in demand, not just harvest it
Not a fit if you
- ✕ Want one more freelancer to run a single channel
- ✕ Expect leads next week with no foundation underneath
- ✕ Measure success by impressions and follower count
Questions SaaS teams ask us
What does a SaaS marketing agency do?
It runs the marketing function for a software company — usually demand generation, marketing operations, SEO and content, and creative. The real difference between agencies is whether they sell you isolated channels or build a connected revenue system. 42 builds the system, so spend, pipeline, and revenue tie together.
How is 42 different from other SaaS marketing agencies?
Most agencies own one channel and hand you a report. 42 runs demand gen, marketing ops, SEO, and creative as one team on a Revenue Stacking Framework — capturing the 5% of buyers in-market today while building demand with the 95% who aren't. That's why attribution works and pipeline compounds.
Do you work with early-stage or growth-stage SaaS?
Both. Engagements start at Building Foundations, Ready to Scale, or Scale Up. You start where you are and build forward.
How do you measure marketing performance?
On revenue, not vanity metrics. We instrument the funnel first so lead source, campaign source, and pipeline are trustworthy, then report on cost per SQL, pipeline created, and revenue influenced. When a channel can't be measured cleanly, we say so instead of inventing a number.
Get a marketing system that pays you back
Tell us where your funnel leaks and where you want to grow. We'll show you what a connected revenue engine looks like for your SaaS.
Talk to an expert