Post-Raise Budget Allocator

Just raised funding? Get a data-driven marketing budget allocation across channels based on your stage, goals, and ICP.

Company Info

Tell us about your company stage and goals.

Seed
Pre-product market fit
Series A
Scaling GTM
Series B
Market expansion
Series C+
Category leadership
$50,000 $10K - $200K
Pipeline Generation
Drive qualified leads
Brand Awareness
Build market presence
Both Equally
Balanced approach
PLG
Product-led growth
Sales-Led
Outbound + inbound
Hybrid
PLG + sales assist
<1x
Critical gap
1-2x
Below target
2-3x
On track
>3x
Healthy buffer

ICP Info

Your ideal customer profile affects channel selection.

SMB
<200 employees
Mid-Market
200-2,000 employees
Enterprise
2,000+ employees
1-2 People
Single decision maker
3-5 People
Team decision
6+ People
Committee buy-in

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Your Budget Allocation

$50,000/mo

Series A | Pipeline Focus | Sales-Led

Channel Mix

Budget Allocation Breakdown

Channel % of Budget Monthly $ Why

6-Month Rollout Timeline

Month 1-2
Foundation
Set up tracking, launch core channels, establish baselines
Month 3-4
Scale
Double down on winners, test new creative, expand targeting
Month 5-6
Optimize
Refine based on data, shift budget to best performers

Expected Outcomes (Based on B2B Benchmarks)

Board-Ready Summary

Copy/paste for investor updates or board presentations

Related Resources

Forecasting in Demand Gen
How to forecast pipeline from paid media
LinkedIn Budget Calculator
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Google Ads Budget Calculator
Get keyword CPCs for your product
B2B Benchmarks
CPL, CTR, and conversion benchmarks

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