Analyst-style B2B vendor coverage
Stack maps + practitioner sentiment across the categories 42 Agency works in — synthesized from Reddit, LinkedIn, G2, TrustRadius, and Substack. Updated quarterly.
Forrester Wave gates behind a $5K paywall. Gartner Magic Quadrant runs on analyst interviews + vendor briefings. G2 is review aggregation. 42/ Intel Reports are different: a public, practitioner-grounded analyst format that synthesizes 6+ months of Reddit (r/b2bmarketing, r/sales, r/SaaS, r/MarketingAutomation, r/coldemail, r/CRM, r/gtmengineering), LinkedIn posts, Substack essays from credible operators, and direct G2/TrustRadius review microdata.
Each report ships with a Stack Map (analyst-style 2x2 plotting vendors on category-specific axes), full vendor cards with practitioner-led narratives, and a transparent methodology block. Where vendors have rebranded (Salesforce → Agentforce, RollWorks → AdRoll ABM, Clearbit Reveal → HubSpot Breeze) or been acquired (Koala → Cursor, Pardot → Salesforce → Agentforce), we say so plainly with sources.
Field Service AI
Neuron7, Aquant, Salesforce Agentforce, ServiceNow Now Assist, Microsoft Copilot for Service, ServiceMax AI, CareAR, Zingtree. Resolution intelligence vs horizontal CX AI for complex equipment service.
NewSales Enablement
Highspot, Seismic, Letter AI, MindTickle, Showpad, Allego, Brainshark, Dock, Tribble, Pifini. The Highspot/Seismic merger and the AI-native challengers.
NewWebsite Visitor ID
RB2B, Warmly, Common Room, Clearbit, Leadfeeder, Lead Forensics, Customers.ai, Albacross, Snitcher, Leadinfo, Koala, Vector, Syft.
ABM Platforms
6sense, Demandbase, Mutiny, UserGems, Clay, RollWorks, Warmly, Common Room. The Great ABM Unbundling.
RefreshedMarketing Automation Platforms
HubSpot, Marketo, Pardot, ActiveCampaign, Customer.io, Iterable, Braze, Eloqua, Ortto, Klaviyo.
RefreshedCRM
HubSpot, Salesforce/Agentforce Sales, Attio, Pipedrive, Close, Zoho, Microsoft Dynamics, Folk, Copper, Monday.
Coming soonSales Engagement
Outreach, Salesloft, Apollo, Lemlist, Reply, and the cold-outbound platform layer.
Coming soonRevenue Intelligence
Gong, Chorus, Avoma, and the call-recording-plus-coaching layer.
Coming soonProspecting Data
ZoomInfo, Apollo, Lusha, Cognism, RocketReach. B2B contact databases.
Coming soonSEO + AEO + GEO
AI search optimization, generative engine optimization, traditional SEO.
Coming soonHubSpot Marketing Hub
Deep dive on Marketing Hub specifically — pricing pain, the Sales-Hub split, the rebrand cycle.
Coming soonLiveFlow
Liveflow + the financial-modeling-on-top-of-Google-Sheets category.
Coming soonToggl Track
Toggl + the time-tracking-plus-reporting category.
Methodology: Each Intel Report synthesizes Reddit threads, LinkedIn posts, Substack essays from credible practitioners, G2 review microdata, and TrustRadius. Reports include a Stack Map (analyst-style 2x2 with vendor positions), full vendor cards with practitioner-led narratives, and a transparent methodology block. Updated quarterly; per-page update dates above. Not affiliated with any vendor listed. Every quote links to its original source. "Thin data" vendors are labeled honestly rather than padded with vendor marketing copy.