Analyst-style B2B vendor coverage
Stack maps + practitioner sentiment across the categories 42 Agency works in — synthesized from Reddit, LinkedIn, G2, TrustRadius, and Substack. Updated quarterly.
Forrester Wave gates behind a $5K paywall. Gartner Magic Quadrant runs on analyst interviews + vendor briefings. G2 is review aggregation. 42/ Intel Reports are different: a public, practitioner-grounded analyst format that synthesizes 6+ months of Reddit (r/b2bmarketing, r/sales, r/SaaS, r/MarketingAutomation, r/coldemail, r/CRM, r/gtmengineering), LinkedIn posts, Substack essays from credible operators, and direct G2/TrustRadius review microdata.
Each report ships with a Stack Map (analyst-style 2x2 plotting vendors on category-specific axes), full vendor cards with practitioner-led narratives, and a transparent methodology block. Where vendors have rebranded (Salesforce → Agentforce, RollWorks → AdRoll ABM, Clearbit Reveal → HubSpot Breeze) or been acquired (Koala → Cursor, Pardot → Salesforce → Agentforce), we say so plainly with sources.
Signal-Based Selling
UserGems, Common Room, Warmly, Clay, Syft, Unify, Pocus, 6sense. How the buying-signal category got absorbed in one quarter — HubSpot bought Warmly, Zoom bought Common Room, Apollo bought Pocus, Koala wound down, and Unify dropped its floor to $20/mo.
NewConversation Intelligence
Gong, Chorus, Clari Copilot, Avoma, Jiminny, Granola, Fireflies, Fathom, Otter, tl;dv. Why CI is becoming a feature, not a category — plus the 2026 M&A wave (Clari+Salesloft, Highspot+Seismic, Aircall+Piper) and the in-call/agentic frontier.
NewRevenue Intelligence & Forecasting
Clari, Aviso, Terret (ex-BoostUp), Backstory (ex-People.ai), Mediafly, Scratchpad, Weflow, Salesforce Agentforce, Gong Forecast. The forecasting layer getting squeezed into the CRM — and renaming itself "agents."
NewSales Enablement
Highspot, Seismic, Letter AI, MindTickle, Showpad, Allego, Brainshark, Dock, Tribble, Pifini. The Highspot/Seismic merger and the AI-native challengers.
NewField Service AI
Neuron7, Aquant, Salesforce Agentforce, ServiceNow Now Assist, Microsoft Copilot for Service, ServiceMax AI, CareAR, Zingtree. Resolution intelligence vs horizontal CX AI for complex equipment service.
NewWebsite Visitor ID
RB2B, Warmly, Common Room, Clearbit, Leadfeeder, Lead Forensics, Customers.ai, Albacross, Snitcher, Leadinfo, Koala, Vector, Syft.
RefreshedMarketing Automation Platforms
HubSpot, Marketo, Pardot, ActiveCampaign, Customer.io, Iterable, Braze, Eloqua, Ortto, Klaviyo.
RefreshedCRM
HubSpot, Salesforce/Agentforce Sales, Attio, Pipedrive, Close, Zoho, Microsoft Dynamics, Folk, Copper, Monday.
ABM Platforms
6sense, Demandbase, Mutiny, UserGems, Clay, RollWorks, Warmly, Common Room. The Great ABM Unbundling.
SEO + AEO + GEO
Ahrefs, Semrush, Sistrix, Screaming Frog, Moz, Clearscope, Profound, Peec AI, AthenaHQ, Otterly, Relixir. AI search optimization, generative engine optimization, and traditional SEO — who AI search engines actually cite, and how the category is splitting.
Sales Engagement
Outreach, Salesloft, Apollo, Lemlist, Reply, and the cold-outbound platform layer. Why deliverability is killing the category.
RefreshedProspecting Data & Enrichment
The full stack, properly segmented: contact databases (ZoomInfo, Apollo, Cognism, Lusha, Seamless, PDL), waterfall enrichment (Clay, FullEnrich, BetterContact), email finders + verification (Hunter, Prospeo, Findymail, Dropcontact, ZeroBounce), and LinkedIn extraction (Wiza, Evaboot, PhantomBuster).
HubSpot Marketing Hub
Deep dive on Marketing Hub specifically — pricing pain, the Sales-Hub split, the rebrand cycle. Easy to buy, hard to scale.
Methodology: Each Intel Report synthesizes Reddit threads, LinkedIn posts, Substack essays from credible practitioners, G2 review microdata, and TrustRadius. Reports include a Stack Map (analyst-style 2x2 with vendor positions), full vendor cards with practitioner-led narratives, and a transparent methodology block. Updated quarterly; per-page update dates above. Not affiliated with any vendor listed. Every quote links to its original source. "Thin data" vendors are labeled honestly rather than padded with vendor marketing copy.