Hi Mandy - Kamil here. Following up on your Exit Five post about finding a strategic, data-driven agency partner. Rather than just pitch, I put together some actual data on your paid media opportunity. This is what we do for clients like InStride.
Campaign Intelligence
Real keyword CPCs and LinkedIn audience data for Benevity's target market.
Google Ads: Keyword Snapshot
Live CPC data| Keyword | Volume/Mo | Avg CPC | Top of Page |
|---|---|---|---|
| donation management software | 1,000 | $43.59 | $10.53 - $40.00 |
| CSR software | 210 | $34.48 | $7.44 - $22.71 |
| corporate social responsibility platform | 170 | - | $11.88 - $38.72 |
| corporate giving software | 70 | $7.77 | $17.00 - $38.86 |
| employee giving program | 70 | - | $5.57 - $17.62 |
LinkedIn: Audience Snapshot
Real-time pricing| Audience | Size | CPM (Lead Gen) | CPC (Traffic) |
|---|---|---|---|
| Enterprise HR & Marketing Leaders (1K+ employees) | 240,000 | $251.73 | $41.14 |
| CSR & Sustainability Decision Makers | ~3,600 | $251.73 | $41.14 |
Why ABM-First Makes Sense for Benevity
Your buyers - VP HR, CHROs, Chief People Officers at enterprise companies - don't respond to gated whitepapers. They respond to peer validation and thought leadership. We'd recommend a named-account approach on LinkedIn (InMail + retargeting) supported by high-intent search capture. This is exactly how we ran programs for InStride (workforce education for enterprise HR buyers).
Want the Full Campaign Plan?
50+ keywords, full audience specs, campaign structure, ad copy, budget allocation, and measurement framework.
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