1,930 Monthly Searches. $10-25 CPCs.
Your ICP Is Actively Researching.
IT Directors and Security leaders at enterprise healthcare, retail, and education are searching for cloud video surveillance. We helped Solink capture this exact demand.
We've Done This Before: Solink
Solink sells cloud video surveillance to retail and QSR — same ICP dynamics, same buyer personas, same consideration cycle. We built their paid media infrastructure from the ground up.
Key Findings
"Video management system" drives 880 searches/mo at $25 CPC
Enterprise buyers actively evaluating VMS solutions. "Cloud video surveillance" adds 390 more at $22 CPC. These are IT and Security leaders with budget authority researching solutions.
45K+ IT Directors & Security leaders in your ICP on LinkedIn
Director+ IT, Security, and Facilities leaders at enterprise healthcare, retail, and education companies are highly targetable. Post-Brivo merger, the combined brand story is a strong differentiator.
AI video analytics is the differentiator — but is the market hearing it?
Eagle Eye's acquisition of Uncanny Vision and AI capabilities (gun detection, facial recognition, LPR) should be front and center in paid media. This is the moat competitors can't easily replicate.
Revenue Opportunity Model
Unit Economics (Enterprise Security)
Keyword Opportunity
| Keyword | Volume | CPC | Intent |
|---|---|---|---|
| video management system | 880 | $24.68 | High |
| security camera software | 590 | $10.36 | High |
| cloud video surveillance | 390 | $22.26 | High |
| enterprise video surveillance | 70 | $15.76 | High |
Want to See the Full Playbook?
15 minutes to walk through the Solink case study, channel recommendations, and what a pilot would look like for Eagle Eye Networks.
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