18K+ Email Infrastructure Buyers. 19K Monthly Searches.
Who's Reaching Them First?
Your ICP is searching and scrolling. Here's where the demand is hiding.
What We Found
Engineering & IT leaders at mid-market and enterprise SaaS companies actively evaluating email infrastructure.
"Mailgun" alone drives 18K. Category terms like "email API" show $17 CPCs — enterprise buyer signals.
Case study: GrowthLoop's LinkedIn was credited with 7% of pipeline. Reality: 48%. We fixed it.
Search Demand Breakdown
| Keyword | Volume | CPC | Intent Signal |
|---|---|---|---|
| mailgun | 18,100 | $6.22 | Branded |
| transactional email | 880 | $10.17 | Category |
| sinch mailgun | 720 | $4.18 | Branded |
| email api | 590 | $16.97 | High Intent |
| email sending service | 590 | $42.27 | High Intent |
| smtp api | 70 | $15.34 | High Intent |
| email infrastructure | 50 | $8.21 | Category |
$42.27 CPCs for "email sending service" signals serious enterprise buyers. Not tire-kickers.
LinkedIn Audience Opportunity
Target Titles
- VP of Engineering
- Chief Technology Officer
- Director of Engineering
- Head of Engineering
- Director of Platform
Company Profile
- 501-1,000 employees
- 1,001-5,000 employees
- SaaS / Software Development
- Fintech / Marketplaces
- High-volume transactional use
The Attribution Problem We Solved
GrowthLoop's LinkedIn was getting credit for just 7% of pipeline. Standard attribution said paid search was driving everything.
We rebuilt their attribution model. Reality: LinkedIn was actually driving 48% of pipeline — a 93% attribution error that was about to kill their best-performing channel.
If you're running LinkedIn and can't prove ROI, this is likely happening to you too.
Want the Complete Market Analysis?
This briefing covers the opportunity. The full strategy includes 50+ keywords, campaign architecture, and a 90-day roadmap.
Schedule a Strategy Call15 minutes. We'll walk through the specific numbers.