1,100+ Monthly Searches. 15K+ Decision-Makers.
Who's Reaching Them?
Your ICP is searching and scrolling. Here's where the demand is.
1,100+
Monthly Searches
$25-94
CPC Range
15K+
LinkedIn ICP
Key Findings
15K+ Principals, Partners, and Project Architects on LinkedIn - segmented across healthcare, education, government, and commercial sectors. Mid-market A/E firms (20-300 employees) in US and Canada.
1,100+ monthly searches for CA software categories - "Construction document management" (320/mo, $65 CPC), "Construction submittal software" (210/mo, $40 CPC), "RFI management software" (50/mo, $44 CPC). High CPCs signal enterprise buyers.
"Newforma alternative" is greenfield - 10 searches/mo at $15-60 CPC with HIGH competition. Newforma users are actively looking for modern options. Part3 can own this category with targeted content.
Search Demand Analysis
| Keyword | Monthly Volume | CPC | Competition |
|---|---|---|---|
| construction document management | 320 | $65.44 | Low |
| architecture project management | 390 | $24.71 | Low |
| construction submittal software | 210 | $39.51 | Medium |
| construction administration software | 50 | $93.70 | Low |
| rfi management software | 50 | $43.52 | Low |
| newforma alternative | 10 | $15-60 | High |
Target ICP: Architecture & Engineering Firms
Company Size
20-300 employees (mid-market sweet spot)
Job Titles
Principal, Partner, Director of Operations, CA Manager, Project Architect
Verticals
Healthcare, Education, Government, Commercial
Geography
US + Canada (North America focus)
Competitive Landscape
Newforma
Legacy desktop-based CA software. Market leader but aging technology.
Weakness: No mobile, complex UI, desktop-only
Procore
Contractor-focused platform. Strong market presence.
Weakness: Not architect-centric, overkill for A/E firms
Want the Complete Market Analysis?
This briefing covers the opportunity. The full strategy includes 50+ keywords, campaign architecture, and a 90-day roadmap.
Schedule a Strategy Call15 minutes. We'll walk through the specific numbers.