28K Customer Marketers. 150+ Monthly Searches. Who's Reaching Them?

UserEvidence's ICP is searching and scrolling. Here's where the demand is.

28K+

LinkedIn Audience

150+

Monthly Searches

$52

Avg CPC

$840K

Pipeline Opportunity

Key Findings

1
28K+ Customer/Product Marketing Managers on LinkedIn — at B2B SaaS companies with 500+ employees (UserEvidence's sweet spot per their "More than 500 end users" qualifier)
2
"Customer advocacy platform" = 110 searches/mo at $67 CPC — high-intent category keyword with serious buyer interest (that CPC signals enterprise buyers, not tire-kickers)
3
TechValidate is the only named competitor — category positioning opportunity to own "customer evidence" narrative before more players enter

Keyword	Volume	CPC	Competition
customer advocacy platform	110/mo	$66.97	Low
customer testimonials software	10/mo	$37.23	Medium
customer reference management	30/mo	—	Low
b2b customer proof	emerging	—	Greenfield
customer evidence platform	emerging	—	Greenfield

Based on category search volume + LinkedIn audience, assuming standard B2B SaaS funnel metrics:

Monthly Searches 150

→ Clicks (35% CTR) 53

→ Leads (8% CVR) 4

→ SQLs (40% qualification) 1.7

→ Pipeline (@ $50K ACV) $70K/mo

Annual pipeline opportunity: ~$840K from search alone. LinkedIn adds 3-5x this when layered with ABM.

Based on UserEvidence's ICP (B2B SaaS, 500+ end users, customer/product marketing):

Product Interest Layer: Marketing Automation, ABM Software (high-intent buying signals)

This briefing covers the opportunity. The full strategy includes audience segmentation, creative concepts, and a 90-day roadmap.

15 minutes. We'll walk through the specific numbers.