Logistics & Supply Chain LinkedIn Ads Benchmarks
Real performance data from LinkedIn and Google campaigns for freight tech, TMS, warehouse automation, and supply chain software. Based on campaigns targeting logistics operations and supply chain executives.
Why Google Search Outperforms for SQLs
Logistics and supply chain software sees high Google Search CPLs ($1,500-$3,000) but these leads are significantly more qualified. Buyers actively searching for "TMS software" or "warehouse management system" are often in active buying cycles, not just researching.
Key insight: LinkedIn works best for top-of-funnel awareness and nurture, while Google Search captures bottom-funnel intent. A blended strategy using both channels typically outperforms single-channel approaches.
Benchmarks by Channel
| Channel | Metric | Range |
|---|---|---|
| LinkedIn Content | CPL | |
| LinkedIn Lead Gen | CPL | |
| Google Search | Cost per SQL | |
| Google Search | CPC |
Recommended Targeting
| Audience | Job Titles | Company Size |
|---|---|---|
| Logistics Operations | VP Logistics, Director Supply Chain, Logistics Manager | 500+ employees |
| Warehouse/Distribution | Warehouse Manager, Distribution Director, Operations Manager | 200+ employees |
| Procurement | CPO, Procurement Director, Sourcing Manager | 1000+ employees |
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